A vintage catalogue page brings together long and short wedding dresses, crowns, and veils, revealing how bridal choices were presented to shoppers.
Article Content
White lace, long sleeves, and veils falling from decorative crowns: this Aldens catalogue page presents several bridal choices beneath the heading “Aisle Appeal!”
The footer identifies Aldens and page 89. That number is a page reference, not a publication year; the image alone does not establish the catalogue’s date.
One design, two lengths
Design 4 is described as acetate-and-nylon lace, with a defined waist, a full skirt, and long pointed sleeves. The printed copy mentions scalloped edges at the square neckline and hem, plus a large bow at the back.
Long and short versions show how a different hemline can change a design’s overall appearance while retaining its main details.
A closer look at the back
Dress 5 is shown from both front and rear. Its description specifies cotton-and-nylon lace over acetate taffeta lining, with a back train extending from the waist.
As a visual interpretation, the rear view helps reveal the train, lace placement, and fastening details that the front view cannot fully communicate.
Veils as separate choices
Items C and D are listed separately: one features a decorative crown, while the other has a scalloped lace crown. The descriptions mention sequins, crystal beads, simulated pearls, and nylon veiling.
Presentation and purchasing information
Product codes, sizes, fabrics, care instructions, and prices accompany the photographs. Smithsonian educational material explains how mail-order catalogues enabled shopping from home. Here, bridal styling becomes a set of options to compare and order.
From the memory of days, this page reminds us to examine a wedding dress from front and back, considering fabric and length alongside its veil and headpiece.
From the Memory of Days
Rana Elgogary ᥫ᭡
Expert Tip
«When studying a wedding dress, review front and back views and read the fabric and lining descriptions. A front photograph tells only part of the story.»
Conclusion
The Aldens page presents lace bridal dresses, including long and short versions and a trained design, alongside separate crowns, veils, and purchasing details.